From
the desire to increase the use of bicycle Claudia Zanfi, founder
of aMAZElab, a non-profit cultural lab which works for the diffusion
and knowledge of contemporary cultures active since 2000, created in
collaboration with the Embassy and the Consulate General of theKingdom of the Netherlands in Milan on project THE GREEN BIKE.
The
event will be realized in April at the next edition of the Fuori Salone - Milan Design Week 2013.
The
project idea - new in its kind - comes by the urgency of extend the
city of Milan and practices sustainable lifestyles, the need to take
concrete action within the urban reality and offer incentives able to
engage the public and targeting it towards virtuous models of urban
mobility, following the example of 'best practice' Dutch, together
with the diffusion of green areas in the city.
Monday,
April 8 opens to the public a week of shows, meetings and conferences
in various areas of the city and dedicated to the philosophy of the
bicycle. Were selected three Bike Stores marking a sort of "green
line" in the three major points of passage of the city: Urban
Balance, Island neighborhood, Nord Milano; Rossignoli, Via Garibaldi,
Downtown, Elm, Piazza Vetra, South Zone Milan.
In
these three areas will be presented works of art and design from the
world of cycling, made by famous designers such as: Jan Gunneweg
(with its original wooden bicycles), Max Lipsey (with sculptures made
from recycled bicycle parts ) and Maarten Kolk (with its lightboxes
of images dedicated to trees and soft mobility).
Wide
space will be given to young creativity. In fact, all the
installations will be created by young designers and landscapers
Italians from Milan Polidesign whose task will be to set up "green
urban landscapes" in the three exhibition spaces. By partnering
with the Flower Council of Holland, the installation will be carried
out using special types of vegetable with sound absorbing properties
and anti pollutants tested by NASA. The project will offer the public
an idea of new green spaces, installations able to combine the design
with the beneficial properties of plants. Will be presented systems
made with soundproofing products that integrate with moss particular
plant species and varieties of plants can purify the air as the
Boston fern, the Areca, the Anthurium, the Ivy varied and many
others, produced by the Air So Pure.
Within
the various conferences will be presented the design of the bike path
that will connect the city center with the future area Expo 2015, and
the project "Orti Urbani" for the recovery of urban green
spaces into disuse. In order to stimulate the public as much as
possible every day citizens are being organized Bike Tours, bicycle
led by art historians to discover hidden gardens, anecdotes and
stories of Milan less well known. The project will focus on the new
technologies at the service of cyclists, with a special application
for smartphones and tablets designed exclusively for the occasion by
the Bikedistrict, winners of the Sustainable Urban Innovation Award,
organized by Legambiente, Chamber of Commerce, University Bocconi,
government partners of Green Bike.
More
info
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Wooden
Bicycles by Jan Gunneweg
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From
the series Acciaio 2 by Max Lipsey
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Temporary
Trees, lightbox, by Maarten Kolk
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